May 29, 2025
Virtual Community Event - International Tobacco Prevention Day
31 May marks World No Tobacco Day (WNTD), a global campaign led by WHO and public health advocates to raise awareness about the dangers of tobacco use and expose the harmful tactics of the tobacco industry. This year’s theme, “Unmasking the appeal”, highlights how the tobacco and nicotine industries use marketing strategies to make their harmful products attractive, particularly to young people.
The rise in nicotine product use among youth is alarming. In 2022, an estimated 12.5% of adolescents in the Region used e-cigarettes, compared to only 2% of adults. In some countries, e-cigarette use among school-aged children was 2–3 times higher than cigarette smoking, underscoring the urgent need for stronger regulations and youth-focused prevention efforts.
Virtual Event
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